"It's All About Bees!" was started in 2000 by Wendy Fletcher, who was soon joined by her mom, Margi Fletcher. Her dad and two uncles started commercial migratory beekeeping in 1972, and her great-grandfather kept bees as well. Wendy now has her own bees that pollinate for commercial produce growers in the Omaha area. Wendy and Margi create their own recipes and formulas for a wide variety of products including honey, jam, jelly, salsa, sauces and body care products.